TikTok dan Persepsi Generasi Z tentang Bahaya Narkoba: Analisis Konten Edukatif BNN Surabaya
Keywords:
social media, adolescent perception, drug abuse preventionAbstract
This study examines how social media use, particularly the TikTok account of the National Narcotics Agency (BNN) of Surabaya City, influences adolescents’ perceptions of the dangers of drug abuse. Against the backdrop of the high prevalence of drug abuse among Indonesian adolescents and the increasing penetration of social media, this study employs a literature review method with thematic analysis to synthesize findings from relevant scholarly sources on the role of social media in shaping adolescents’ perceptions. The results indicate that adolescents’ perceptions are influenced by social environmental factors, the type of content consumed, psychological conditions, as well as family and educational support. TikTok functions as an effective information medium through short-form videos, interactive campaigns, and testimonials that convey anti-drug messages in an engaging and easily comprehensible manner. The analysis further reveals that the TikTok content produced by BNN Surabaya City successfully performs an agenda-setting function by positioning drug abuse issues as a salient concern among adolescents. Interviews with three informants confirm that most BNN content enhances their understanding of the dangers of drugs, although some criticisms were noted regarding visual consistency and narrative depth. Overall, the study concludes that the TikTok account of BNN Surabaya City is effective in shaping negative perceptions of drug abuse through adaptive communication strategies aligned with contemporary adolescent characteristics
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