Strategi Komunikasi Radio Suara Muslim Dalam Siaran Program Majelis Tafsir Anime Sebagai Convergence Culture Content
Keywords:
Media convergence, Communication strategies, Anime, Islamic da'wah, Digital mediaAbstract
This study aims to analyze the communication strategies of Radio Suara Muslim Surabaya in producing the Majelis Tafsir Anime (MTA) program as a form of media and cultural convergence in the digital era. Using a qualitative descriptive approach, the research explores broadcasting practices, production strategies, and audience interactions through interviews, observations, and documentation of digital media. The findings indicate that Radio Suara Muslim effectively integrates conventional and digital media by utilizing multiplatform channels such as YouTube, TikTok, and Instagram, thereby expanding the reach of Islamic da'wah and strengthening emotional engagement with young audiences. Anime serves as a reflective medium to convey Islamic moral messages contextually through reinterpretation of characters and storylines. The media convergence process, encompassing technology, content, audience participation, culture, collective intelligence, and affect, creates an adaptive and participatory da'wah communication model. In conclusion, the MTA program demonstrates that Islamic da'wah media can transform into a creative cultural dialogue space without compromising spiritual values while fostering audience loyalty through interactive and emotionally engaging approaches
References
Abdillah, L. A. (2022). Peranan Media Sosial Modern. www.bening-mediapublishing.com
Ah, R. & Malayati, M. (2023). Migrasi radio dakwah dari analog ke digital internet: Studi kasus radio Suara Tebuireng, Jombang. SJIC: Studies in Journalism and Interdisciplinary Communication, 6(1).
Aljunied, K. (2016). Muslim Cosmopolitanism. Muslim Cosmopolitanism, April. https://doi.org/10.1515/9781474408899
Collins, S. P., Storrow, A., Liu, D., Jenkins, C. A., Miller, K. F., Kampe, C. & Butler, J. (2021). SIGNS IN INTERNATIONAL MEDIA: ANIME AND THE IMAGE OF THE JOURNALIST IN POPULAR CULTURE. 167–186.
Creswell, J. W. (2014). Design Research Pendekatan Kualitatif, Kuantitaif, dan Mixed. Annaba.
Erciş, M. S. & Başar, E. E. (2020). New communication approaches in the digitalized world. Cambridge Scholars Publishing.
Evita Sari Dalimunthe, K. & Muhammad Syahbudi. (2023). Jurnal mudabbir. Jurnal Research and Education Studies, 3(1), 11–20.
García Aranda, O. (2020). Representations of Europe in Japanese anime: An overview of case studies and theoretical frameworks. Mutual Images Journal, 8, 47–84. https://doi.org/10.32926/2020.8.ara.europ
Gomes, S. L. R. & Barros, A. R. (2008). Convergence Culture: where old and new media collide; de Henry Jenkins. Reciis, 2(1), 116–119. https://doi.org/10.3395/reciis.v2i1.165pt
Huberman, M. & Miles, M. B. (2002). The qualitative researcher’s companion. sage.
Jenkins, H. (2019). Participatory culture: interviews. John Wiley & Sons.
Jenkins, H. (2020a). Convergence Culture. Convergence Culture. https://doi.org/10.18574/nyu/9780814743683.001.0001
Jenkins, H. (2020b). Convergence Culture. Convergence Culture, 10–19. https://doi.org/10.18574/nyu/9780814743683.001.0001
Jenkins, H. & Ito, M. (2015). Participatory culture in a networked era: A conversation on youth, learning, commerce, and politics. John Wiley & Sons.
Kohar, A. (2019). Daya Tarik Radio Dakwah Bagi Generasi Millenial. Universitas Islam Negeri Sunan Ampel.
Kusnanto, S. P., Gudiato, C., Kom, M., Usman, S. E., Blasius Manggu, S. E. & Sumarni, M. L. (2024). Transformasi Era Digitalisasi Masyarakat Kontemporer. Uwais Inspirasi Indonesia.
Lata, K. (2024). Converging Minds: The Future of Collective Intelligence. This Edited Book, Collective Intelligence: A Resource for Teachers, Parents & Policymakers, Represents the Culmination of a Collaborative Effort from a Wide Array of Dedicated Professionals, Researchers, Educators, and Supportive Individuals Whose Contributions Have Been Invaluable throughout the Process. The Editors Wish to Express Their Deep Appreciation to All Those Who Have Helped, 22.
Mohamad Noor, N. (2022). Rise Of East Asian Media Connection: Japanese And Korean Cultural Globalisation Through Media. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 2(1). https://doi.org/10.33102/jcicom.vol2no1.39
Mohamad, S. M. (2024). Mediated Muslim Cosmopolitanism: New Media and Popular Culture Engagements in Brunei and Malaysia. Taylor & Francis.
Onemu, U. (2020). The Economies of Anime: Anime as a soft power, a cultural product and a (trans) national medium. Brunel University London.
Prasetiyo, W. G. & Akbar, R. R. (2025). Fictional Character as a Brand Personality for Promotion in the Indonesian Market: A Systematic Literature Review. Jurnal Manajemen Pemasaran, 19(1), 14–30. https://doi.org/10.9744.pemasaran.19.1.14-30
Putri, N. C. & Aji, G. A. (2021). Putri, N. C. (2021). Strategi Bisnis Radio Bersegmentasi Agama (Studi Kasus Pada Radio Suara Muslim). The Commercium, 4(2), 240–250. https://doi.org/10.26740/tc.v4i2.42095. Commercium, 4(2), 240–250.
Setiaan, I. & Jember, U. (2023). ESTETIKA, MAKNA, DAN MEDIA ESTETIKA, MAKNA, DAN MEDIA A N T O L O G I S E N I B U D A Y A D K -J A T I M 2 0 2 1 (Issue April).
Sinnreich, A. (2007). Book Review -- Henry Jenkins, Convergence Culture: Where Old and New Media Collide, New York University Press, 2006. International Journal of Communications, 1, 44–47.
Ulfa, M. (2024). Transformasi Komunikasi Dakwah dan Pengaruhnya terhadap Praktik Keagamaan Masyarakat Muslim di Indonesia. NAHNU: Journal of Nahdlatul Ulama and Contemporary Islamic Studies, 2(2), 385–399. https://doi.org/10.63875/nahnu.v2i2.58
Yusnaini, Y., Nufus, H., Saleh, R. & Wibowo, W. A. S. (2025). The Digital Era and the Evolution of Media Paradigms: A Critical Review of the Adaptation of Old Media in New Media Ecosystems. Society, 13(1), 573–599.
