Strategi Komunikasi dalam Penguatan Kampung Ramah Perempuan dan Anak di Kecamatan Genteng, Surabaya
Keywords:
KAS-RPPA, positive parenting, community empowerment, participatory communication, digital literacyAbstract
This study analyzes communication strategies in strengthening the Women- and Child-Friendly Village (KAS-RPPA) in Genteng District, Surabaya, using a Participatory Action Research (PAR) approach. The study examines two main initiatives: the “Camping Bocil” activity in RW 13 Embong Kaliasin, which serves as a persuasive and symbolic form of communication to encourage children to engage in positive activities without digital devices while fostering environmental awareness; and the “Wise Parenting, Smart Limitation” socialization in RW 5 Kapasari, which functions as an educational communication effort to enhance parents’ understanding of positive parenting patterns and digital literacy. The findings indicate that participatory communication strategies, contextualized and adapted to local needs, effectively promote behavioral changes among children and parents. These results highlight that development communication not only serves as an information delivery tool but also as a medium for dialogue, collaboration, and community empowerment in creating women- and child-friendly environments
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